According to CrossFit, a fitness regimen company with thousands of workout facilities spanning the country, its sponsorship and licensing agreement inked with Reebok in 2010 went quite well for a few years.
It’s hard to say whether legendary rock star Steven Tyler has ever written a song entitled, “Been There, Done That.”
A recent national news profile terms the life of James Brown -- the famed Godfather of Soul -- "a bit messy" for a number of highly chronicled reasons.
In the two corners of a Hollywood dispute is a pair of heavyweights: the largest DVD rental firm in the U.S., Redbox, and the much, much bigger Walt Disney Co.; a colossus so large that it recently announced that it plans to gobble up much of 21st Century Fox for $52.4 billion.
Student athletes who play football for the Ohio State Buckeyes know what it's like to be accorded superstar status on a campus where the gridiron is almost a church of sorts.
Lonzo Ball and his Big Baller Brand have something in common: neither has appeared on an NBA court in a game that counts. For Lonzo, it's just a matter of time until the Los Angeles Lakers are led onto the hardwood by their prized rookie. It's assumed that his first step into the league will be with feet decked out in this Big Baller brand shoes.
Maybe makers of athletic shoes should take a breath and reduce things to simplest terms.
People familiar with the adage, "What doesn't kill you will make you stronger" might reasonably think that it commands relevance presently to the somewhat squirmish situation that massive subscription company Netflix finds itself in.
When it comes to personalities such as Elvis, Prince, James Dean, Michael Jackson and Marilyn Monroe, notes a recent Forbes article, don't refer to them as "dead celebrities."
Who exactly is Music Dealers, and who does that business entity represent?