Kim Kardashian to global online fashion company: Your attempted exploitation of my name and likeness was sorely misguided.
It would be hard to explain the sharp spike this past Monday in the stock price of a Japanese company that makes a pain-relieving medication without an additional bit of information.
It’s one thing when an A-list celebrity takes money from a company to shill for its products or services.
The rise of social media has changed just about everything conceivable in modern life, allowing the public instant, universal and multi-dimensioned access to subject matter, coupled with the ability to interact in real time with it.
Dwayne Johnson is on record for stating that he just might run for U.S. president one day.
Rationally thinking marketing executives from any American company wouldn’t even consider running a high-profile ad campaign that used a celebrity’s name and image without duly compensating that public figure. Doing so would run expressly afoul of state and federal laws and subject an infringer to monetary and other penalties.
We stressed in a recent blog entry the high stakes involved for any business that seeks to put a celebrity under contract to promote sales of a company product or service. We noted in our April 16 post that decision makers obviously need to “get it right” when they turn to high-profile endorsers to make a pitch for their business.
Business principals obviously pay attention when large amounts of money are being discussed or exchanged. Seemingly, there is nothing quite like cash to sharpen focus and scrutiny for parties on both sides of a negotiating table when a big-asset deal is in play.
"Shame on you."
Even if you're a lay person completely removed from the world of advertising and product endorsement, you would welcome the chance to be Chloe Kim's marketing manager for a few weeks, wouldn't you?