Celebrity endorsements have been shown to cause significant spikes in business for a given company. A celebrity’s endorsement generally causes a company’s sales increase an average of 4 percent relative to its competition—for some companies, that can mean millions of dollars.
As a consumer, you can turn to Brad Pitt, the above-cited Beyonce or a host of other well-known media personalities for a bit of advance help regarding prospective product purchases.
An endorsement from the right celebrity can make any product seem tempting. With the right celebrity spokesperson, companies can expect to receive a boost of publicity and glamour. Consumers who buy a product because of a high-profile endorsement frequently do so because they want to emulate the celebrity, or because they implicitly trust his or her judgment.
Message from business entrepreneur and successful company principal Mike France: We don't need Brad Pitt -- or George Clooney, or Johnny Depp, or Tom Hanks or, well, you get the point -- to strap on one of our watches and hawk the product to the public.
Did you vote for President Trump?
You're welcome. Tiger Woods.
Professional skateboarder Tony Hawk is quite excited to be intimately linked with quality skater video games over which he commands material input and a final thumbs-up-or-down decision on go-ahead marketing.
Were you aware that Oprah Winfrey -- or Brad Pitt, Jennifer Lawrence, Johnny Depp, Tom Cruise and other so-called "A-listers" -- are inexorably linked with a diminishing return?
Does mega basketball star LeBron James -- the "King" -- scarf down copious amounts of fat-laden fast food hours before a contest and advise others to do the same?
Boy, when they like you, they really like you.