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Posts tagged "Endorsements"

Shouldn’t college athletes benefit from their names, likenesses?

Rationally thinking marketing executives from any American company wouldn’t even consider running a high-profile ad campaign that used a celebrity’s name and image without duly compensating that public figure. Doing so would run expressly afoul of state and federal laws and subject an infringer to monetary and other penalties.

Study focuses on what effectively drives celebrity endorsements

We stressed in a recent blog entry the high stakes involved for any business that seeks to put a celebrity under contract to promote sales of a company product or service. We noted in our April 16 post that decision makers obviously need to “get it right” when they turn to high-profile endorsers to make a pitch for their business.

Celebrity A and B are available: Who do you want, company owner?

Business principals obviously pay attention when large amounts of money are being discussed or exchanged. Seemingly, there is nothing quite like cash to sharpen focus and scrutiny for parties on both sides of a negotiating table when a big-asset deal is in play.

Lots to consider in the realm of celebrity endorsement

If you are a business principal in Southern California or elsewhere thinking about contacting a celebrity to endorse your company's products or services, you might first want to spend a bit of time talking with a proven entertainment and business law attorney.

The science behind celebrity endorsements

Celebrity endorsements have been shown to cause significant spikes in business for a given company. A celebrity’s endorsement generally causes a company’s sales increase an average of 4 percent relative to its competition—for some companies, that can mean millions of dollars.

Fake celebrity endorsements: A cautionary tale

An endorsement from the right celebrity can make any product seem tempting. With the right celebrity spokesperson, companies can expect to receive a boost of publicity and glamour. Consumers who buy a product because of a high-profile endorsement frequently do so because they want to emulate the celebrity, or because they implicitly trust his or her judgment.