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Posts tagged "Merchandising and Licensing"

Watching the marketing moves of an L.A. sensation

Lonzo Ball and his Big Baller Brand have something in common: neither has appeared on an NBA court in a game that counts. For Lonzo, it's just a matter of time until the Los Angeles Lakers are led onto the hardwood by their prized rookie. It's assumed that his first step into the league will be with feet decked out in this Big Baller brand shoes.

How will Netflix respond, fare following Disney announcement?

People familiar with the adage, "What doesn't kill you will make you stronger" might reasonably think that it commands relevance presently to the somewhat squirmish situation that massive subscription company Netflix finds itself in.

What's in a brand name? Ask companies like Apple and Google

Search engine giant Google would seem to have the absolutely ideal business model. As noted in a recent USA TODAY article, the global behemoth has an ironclad grip on continuous advertising revenues, given its status as the world's "dominant search engine."

Music dispute focuses on sales-versus-licensing distinction

"It seems only fair," says Richard Carpenter, who, along with his late sister Karen, comprised one of the most successful musical groups in pop history. The Carpenters' songs have been widely popular and strong revenue generators in the music industry for decades.