Message from business entrepreneur and successful company principal Mike France: We don't need Brad Pitt -- or George Clooney, or Johnny Depp, or Tom Hanks or, well, you get the point -- to strap on one of our watches and hawk the product to the public.
Did you vote for President Trump?
You're welcome. Tiger Woods.
Professional skateboarder Tony Hawk is quite excited to be intimately linked with quality skater video games over which he commands material input and a final thumbs-up-or-down decision on go-ahead marketing.
Were you aware that Oprah Winfrey -- or Brad Pitt, Jennifer Lawrence, Johnny Depp, Tom Cruise and other so-called "A-listers" -- are inexorably linked with a diminishing return?
Does mega basketball star LeBron James -- the "King" -- scarf down copious amounts of fat-laden fast food hours before a contest and advise others to do the same?
Boy, when they like you, they really like you.
Enjoying a leisurely game of golf with one of the sport's global icons and a company endorser to boot might not be a preferred activity right now for any of KPMG's top-tier executives.
If you responded with "Wheaties" to the above headline question, there's a clear takeaway in today's blog post, namely this: celebrity endorsements work.
High-profile individuals are understandably coveted in many instances by business entities that seek to profit from an association with their name or image.