${site. data. firmName}${SEMFirmNameAlt}
Schedule a free consultation All major credit cards accepted
Legal Fee Financing
310-557-0062

Merchandising and Licensing Archives

Just how marketable is the Star Wars brand?

Just imagine the good fortune of a business enterprise having all the legal rights attendant with the unique and iconic Star Wars brand. Hundreds of millions – perhaps billions – of people globally are intimately acquainted with what a recent Los Angeles Times article denotes the “space opera franchise that George Lucas created 42 years ago.”

The NFL makes super efforts to protect The Big Game

Readers of our entertainment law blogs who are football fans obviously know what we’re alluding to at The Law Offices of Barry K. Rothman when we refer to the Big Game. That 50-year-plus annual American spectacle is more commonly termed the Super Bowl. Legions of Los Angeles area residents are likely taking a special interest in the game this year, with the LA Rams vying for the title.

Litigation focus: pop icon Fleetwood Mac’s merchandising clout

If you’re a pop music fan, you undoubtedly know Fleetwood Mac. Stemming back half a century, the music authored by that rock group’s varying configurations has influenced generations of listeners and sold scores of millions of records.

Tough talk on both sides ends with royalties, licensing settlement

According to CrossFit, a fitness regimen company with thousands of workout facilities spanning the country, its sponsorship and licensing agreement inked with Reebok in 2010 went quite well for a few years.

Hollywood intellectual property dispute erupts over digital codes

In the two corners of a Hollywood dispute is a pair of heavyweights: the largest DVD rental firm in the U.S., Redbox, and the much, much bigger Walt Disney Co.; a colossus so large that it recently announced that it plans to gobble up much of 21st Century Fox for $52.4 billion.