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Merchandising and Licensing Archives

What's in a brand name? Ask companies like Apple and Google

Search engine giant Google would seem to have the absolutely ideal business model. As noted in a recent USA TODAY article, the global behemoth has an ironclad grip on continuous advertising revenues, given its status as the world's "dominant search engine."

Music dispute focuses on sales-versus-licensing distinction

"It seems only fair," says Richard Carpenter, who, along with his late sister Karen, comprised one of the most successful musical groups in pop history. The Carpenters' songs have been widely popular and strong revenue generators in the music industry for decades.

Songwriters: Credit and royalty details

As a songwriter, it's understandable that you like to focus most your time and energy on what you do best — writing songs. Of course, there is a legal side of your professional life that you need to focus on as well. If you don't, you could be faced with a variety of legal issues in the future, some of which can pull you away from what you really want to do.

Always in the news: Kardashians embroiled in trademark lawsuit

Even a person whose media savviness is confined through nothing more than an occasional glance at news headlines or a brief foray online to scour what's making the rounds on Internet sites knows a thing or two -- OK, maybe a thousand things -- about the Kardashian sisters.