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Endorsements Archives

Researching celebrity endorsements a different ballgame these days

The rise of social media has changed just about everything conceivable in modern life, allowing the public instant, universal and multi-dimensioned access to subject matter, coupled with the ability to interact in real time with it.

Shouldn’t college athletes benefit from their names, likenesses?

Rationally thinking marketing executives from any American company wouldn’t even consider running a high-profile ad campaign that used a celebrity’s name and image without duly compensating that public figure. Doing so would run expressly afoul of state and federal laws and subject an infringer to monetary and other penalties.

Study focuses on what effectively drives celebrity endorsements

We stressed in a recent blog entry the high stakes involved for any business that seeks to put a celebrity under contract to promote sales of a company product or service. We noted in our April 16 post that decision makers obviously need to “get it right” when they turn to high-profile endorsers to make a pitch for their business.

Celebrity A and B are available: Who do you want, company owner?

Business principals obviously pay attention when large amounts of money are being discussed or exchanged. Seemingly, there is nothing quite like cash to sharpen focus and scrutiny for parties on both sides of a negotiating table when a big-asset deal is in play.