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Endorsements Archives

Fake celebrity endorsements: A cautionary tale

An endorsement from the right celebrity can make any product seem tempting. With the right celebrity spokesperson, companies can expect to receive a boost of publicity and glamour. Consumers who buy a product because of a high-profile endorsement frequently do so because they want to emulate the celebrity, or because they implicitly trust his or her judgment.

Insights of successful company principal on product endorsers

Message from business entrepreneur and successful company principal Mike France: We don't need Brad Pitt -- or George Clooney, or Johnny Depp, or Tom Hanks or, well, you get the point -- to strap on one of our watches and hawk the product to the public.