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Ariana Grande to fashion company: stop stealing from me

Many employees of Los Angeles-based fashion retailer Forever 21 are likely fans of pop icon Ariana Grande. The singer is immensely popular, with a legion of fans who buy her music and follow her on various social media platforms.

Based on recent legal developments, it’s safe to safe that, while Grande might appreciate her popularity among a contingent of Forever 21 workers, that appreciation doesn’t extend to their employer.

In fact, she just sued it.

Like any young global celebrity, Grande is well aware of her formidable persona and linked ability to exploit it in the commercial realm. Famous entertainers especially can be formidable marketers for select consumer goods and services, and logically seek to capitalize on their fame via favorable endorsement and licensing deals.

Companies too obviously know that cash registers can ring if they make a viable celebrity/product connection. Many businesses proceed lawfully by inking contracts with well-known figures that allow for such association.

Grande contends that Forever 21’s conduct in connection with her fundamentally strayed from that good-faith principle.

In fact, her lawsuit filed last week states that the company “stole [her] name, likeness, and other intellectual property to promote their brands for free.”

Pop-culture superstars reasonably enough seek to zealously guard against such misappropriation. Grande was apparently -- and understandably -- piqued by Forever 21’s conduct in the wake of negotiations that failed to secure the singer’s endorsement. Reportedly, the company published a high number of unauthorized image and videos, anyway, coupled with use of a Grande look-alike model to market its wares.

Grande is demanding $10 million in damages.

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