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November 2017 Archives

The science behind celebrity endorsements

Celebrity endorsements have been shown to cause significant spikes in business for a given company. A celebrity’s endorsement generally causes a company’s sales increase an average of 4 percent relative to its competition—for some companies, that can mean millions of dollars.

Eminem’s New Zealand lawsuit renews interest in copyright

After a three-year battle, New Zealand’s high court recently ruled in rapper Eminem’s favor in his copyright infringement suit against the country’s National party. Eminem’s publisher was awarded NZ$600,000 (roughly over US$400,000) in damages.