Walk into any trendy store and you’ll see it: the classic band tee.
The science behind celebrity endorsements
Celebrity endorsements have been shown to cause significant spikes in business for a given company. A celebrity’s endorsement generally causes a company’s sales increase an average of 4 percent relative to its competition—for some companies, that can mean millions of dollars.
Celebrity lawsuit puts focus on defamation specifics, defenses
You've likely heard of Bill O'Reilly.
Eminem’s New Zealand lawsuit renews interest in copyright
After a three-year battle, New Zealand’s high court recently ruled in rapper Eminem’s favor in his copyright infringement suit against the country’s National party. Eminem’s publisher was awarded NZ$600,000 (roughly over US$400,000) in damages.
Maybe your neighbor, like Beyonce, is a social "influencer"
As a consumer, you can turn to Brad Pitt, the above-cited Beyonce or a host of other well-known media personalities for a bit of advance help regarding prospective product purchases.
