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May 2017 Archives

Career enhancer or flat-out company rip off? Arbitrator rules.

The entertainment and media company Lionsgate conceded to an arbitrator that it flooded the YouTube with free videos of top-tier fitness guru Jillian Michaels workout programs to make advertising revenue, but it also insisted that the free views enhanced Michaels' presence and career.

Insights of successful company principal on product endorsers

Message from business entrepreneur and successful company principal Mike France: We don't need Brad Pitt -- or George Clooney, or Johnny Depp, or Tom Hanks or, well, you get the point -- to strap on one of our watches and hawk the product to the public.