Some celebrities and athletes are lucky if they get one endorsement deal during their career. Others, however, are able to cash in time and time again thanks to their star power. Russell Wilson, the quarterback of the Super Bowl winning Seattle Seahawks, is a rising star. Thanks to his performance in the big game, endorsement deals may begin to pick up.
Our California readers may not be big Seahawks fans, but there is no denying the fact that Wilson is one of the top young quarterbacks in the NFL.
In addition to his success on the field, Wilson is being targeted for endorsement deals thanks to the way he acts off the field. During the week leading up to the Super Bowl he performed well in all his interviews.
On top of everything else, Wilson has a great story. He was once considered too small to play quarterback in the NFL, despite the fact that he had a great college career. With all this thrown in his face, he was still able to go from third round selection to Super Bowl champion. In today's age, this is just what advertisers are looking for.
Wilson has quickly become one of the top names in all of sports, especially in the NFL. He lives up to the hype on and off the field, and that is just what companies are looking for when seeking somebody to represent their brand.
Sports and entertainment law attorneys love to have clients like Wilson, as they are a much easier sell.
Source: Forbes, "Russell Wilson's Super Bowl Breakthrough Could Bring Him Endorsement Riches For Years To Come" Leigh Steinberg, Feb. 03, 2014