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Life Fitness negotiation with apparel maker pays off

Many people from one side of the country to the next are familiar with the Life Fitness brand. This is particularly true among those who regularly spend time at commercial fitness establishments.

Our California readers, just the same as many others, enjoy a good workout. Furthermore, they know the importance of using the right equipment and having the right apparel. For this reason, the news of Life Fitness expanding into active wear is going to be one of interest.

The well-known exercise equipment company has recently agreed to a licensing deal with the famous apparel maker Amiee Lynn Inc.

While the new line is not available just yet, the two companies are working closely to ensure that there is no delay. The apparel is set to be made available online and at specialty retailers in the United States and Canada later this year.

The president of Life Fitness added, "The launch of Life Fitness Apparel is the next step in providing exercisers an expanded line-up of options so they can live a healthy lifestyle."

The negotiation between Life Fitness and Amiee Lynn led to a win-win situation. Amiee Lynn already makes clothes for many global brands including Nine West, Jones New York, Nautica, and Lucky Brand among others.

Life Fitness and Amiee Lynn were able to work together to find middle ground, allowing for a mutually beneficial licensing agreement. This is something that both companies will be able to take advantage of once the new line hits the market. Those who are in the negotiation process can consult with an attorney for professional advice.

Source: Just-Style, "US: Life Fitness moves into activewear with Amiee Lynn" Leonie Barrie, Feb. 26, 2014

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