Tie-ins between artists, performers, their works and commercial products offer vital opportunities for profit and increased exposure. Where the entertainment industry intersects with brand and product marketing, all parties involved should have guidance from lawyers with extensive, relevant experience.
At the Law Offices of Barry K. Rothman, we represent a diverse clientele with needs across the spectrum of entertainment law. Our experience drafting and negotiating merchandising and sponsorship agreements includes work on behalf of both prospective licensors and licensees. Across several decades, we have provided the utmost in quality advocacy for talent and companies seeking mutually beneficial relationships.
Decades Of Experience In Contract Negotiations And Litigation
Our attorneys' knowledge and capabilities cover the spectrum of:
- Obtaining appropriate compensation for use of an author's or performer's work, image or endorsement
- Advising corporate clients throughout the evaluation, proposal and negotiation phases of securing talent for marketing purposes
- Addressing all factors to be considered in forming a contractual agreement, ranging from quality control and accreditation to specific terms covering royalty payments, geographic limitations and more
- Representation of clients in disputes involving alleged contract violations, copyright infringement, breaches of contracts and unfair competition
Emphasizing Personal Attention And Achievement Of Clients' Goals
We consistently provide the level of personal attention that leads to genuine alignment with client goals. Artists must consider the impact of their association with certain products and brands — along with any concerns about overexposure. Product marketers require properly drafted agreements that are beneficial financially and specific in clarifying authorized use. Any merchandising "tie-up" agreement should be analyzed in terms of the level and value of exclusivity it creates.
To discuss your needs involving a merchandising agreement, sponsorship agreement or other entertainment business matter, we encourage you to contact our Los Angeles, California, law firm. Simply call 310-557-0062 or send us an email and request your free initial consultation.